What is videomarketing?
And what can you do with it?
Nowadays, online marketing has become an indispensable part of our daily lives. In fact, as consumers we see around 300 messages every day, in addition to dozens of emails.
Brands try to reach their target group 24/7 through social media, news pages and traditional media such as radio and television. The competition is enormous.
Moreover, the target group (consumer) has to process more and more messages. It is therefore important, in this crowded media landscape, to ensure that you stand out positively to your target group.
THE POWER OF VIDEO MARKETING
Video marketing has become increasingly popular in recent years. But why? And what can you do with it?
Videomarketing helps you turn people in your target group into customers. This makes online video marketing an important part of the total marketing mix.
It is often thought that video is mainly important for B2C companies, but nothing could be further from the truth. As many as 96 percent of B2B companies are involved in video content marketing.
DISCOVER WHAT video marketing CAN DO FOR YOU .
Videos: how often and how many?
Video marketing can no longer be missing from the B2B marketing strategy. But… that is still quite a challenge. Your target group is constantly online on various channels, and you therefore have to reach them in different ways. Also with video marketing.
Video marketing is not intended to approach your target group on all channels with one and the same video. Each platform has its own characteristics. On LinkedIn, your target audience may be looking for a specific tip, on Facebook, for example, they prefer a funny video.
Responding to that doesn’t have to be that complicated. The experts at Flex Media Factory know everything about what works and what doesn’t, and are happy to help you.
Marketing is obviously about effectiveness, returns and therefore measurable results. The same goes for video marketing. Channels such as YouTube and Facebook generate insightful data about the reach and impact of your marketing communications, so that you can determine exactly whether you are achieving your proposed goals.
Video marketing has also more than proven itself in other figures:
- 64 to 85% of people are more likely to purchase after watching a video.
- More than that… 70% of people buy a product after seeing an internet video or TV commercial. That is considerably more than after reading, for example, a newspaper advertisement.
AUDIO
AUDIODESIGN
Audio design also has added value for video. It brings recognisability and sets the tone for the experience.
A catchy intro (“opener”), atmospheric background music (“bed”), the announcement of a special section. These are all elements that characterize your video production.