{"id":11677,"date":"2022-04-12T09:57:50","date_gmt":"2022-04-12T08:57:50","guid":{"rendered":"https:\/\/www.flexmediafactory.com\/power-intros-still-hip-happening-2\/"},"modified":"2024-04-18T17:17:28","modified_gmt":"2024-04-18T16:17:28","slug":"power-intros-still-hip-happening-2","status":"publish","type":"post","link":"https:\/\/flexmediafactory.com\/en\/power-intros-still-hip-happening-2\/","title":{"rendered":"Power intros: still hip &amp; happening"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11677\" class=\"elementor elementor-11677 elementor-9242\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17d5c0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17d5c0c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-973ddcb\" data-id=\"973ddcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-180b6f3 elementor-widget elementor-widget-text-editor\" data-id=\"180b6f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Power intros, also known as branded intros, hit intros, hit starters, produced intros, brand intros, or station intros. Whatever you call them, they provide an optimal music flow that helps listeners move through their busy day. Power Intros are essential. They ensure that a jingle and a music track merge into a beautiful whole. The technique of marking music with your station identity before the vocals start is still important. Regardless of the size of your station. In this blog post we tell you why.<\/p>\n<h2>Research shows\u2026<\/h2>\n<p>Various studies have shown that sung audio logos have a major effect on the memory of a brand or slogan. But also as on the behavior of a listener or consumer. Flex Media Factory proves that Power Intros are not only important for hit radio stations, but that more and more other music formats are also using our branded intros. They connect a radio brand with songs that are popular within their target audience. They provide forward momentum. In short, they are conducive to a longer listening time and a larger market share.<\/p>\n<h3>What kind of intros are there?<\/h3>\n<p>Flex Media Factory produces both spoken power intros and sung versions. Spoken intros are cheaper and can be delivered faster. However, sung intros have more impact. With both versions, if desired, and subject to availability, we can have the singer or band members of the actual music track say something.<\/p>\n<p>Listen to examples of spoken power intros with so-called &#8216;artist ID&#8217;:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7dd64f elementor-widget elementor-widget-text-editor\" data-id=\"c7dd64f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><iframe src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1231917826&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;\"><a style=\"color: #cccccc; text-decoration: none;\" title=\"FlexMediaFactory\" href=\"https:\/\/soundcloud.com\/flexmediafactory\" target=\"_blank\" rel=\"noopener\">FlexMediaFactory<\/a> \u00b7 <a style=\"color: #cccccc; text-decoration: none;\" title=\"Spoken Power Intros For Radio Station Power Intro With Artist ID Radio Imaging\" href=\"https:\/\/soundcloud.com\/flexmediafactory\/spoken-power-intros-for-radio-station-power-intro-with-artist-id-radio-imaging\" target=\"_blank\" rel=\"noopener\">Spoken Power Intros For Radio Station Power Intro With Artist ID Radio Imaging<\/a><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0a0764 elementor-widget elementor-widget-text-editor\" data-id=\"a0a0764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Listen to examples of sung power intros here:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61caede elementor-widget elementor-widget-text-editor\" data-id=\"61caede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><iframe width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1231918744&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\"><\/iframe><\/p>\n<div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/flexmediafactory\" title=\"FlexMediaFactory\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">FlexMediaFactory<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/flexmediafactory\/sung-power-intros-for-radio-station-power-intro-imaging-radio-imaging\" title=\"Sung Power Intros For Radio Station Power Intro Imaging Radio Imaging\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">Sung Power Intros For Radio Station Power Intro Imaging Radio Imaging<\/a><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c164d4 elementor-widget elementor-widget-text-editor\" data-id=\"7c164d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"letter-spacing: normal;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-9338 alignleft\" src=\"https:\/\/www.flexmediafactory.com\/wp-content\/uploads\/2022\/04\/Power-intro-power-intros-powerintros-branded-intros-branded-intro-hitintro-hitintros-hitstarter-hitstarters-geproduceerde-intros-produced-intros-produced-radio-intros-merkintros-brandintros-559x369.jpg\" alt=\"Power intro, power intros, powerintros, branded intros, branded intro, hitintro, hitintros, hitstarter, hitstarters, geproduceerde intros, produced intros, produced radio intros, merkintros, brandintros, station intros, station intro, powerhitintro, powerhitintros, 80s hitintro, 80s hitintros, 90s hitintro, 90s hitintros, classic hitintro, classic hitsintro, classic hitintros, brand intro,\" width=\"559\" height=\"369\" srcset=\"https:\/\/flexmediafactory.com\/wp-content\/uploads\/2022\/04\/Power-intro-power-intros-powerintros-branded-intros-branded-intro-hitintro-hitintros-hitstarter-hitstarters-geproduceerde-intros-produced-intros-produced-radio-intros-merkintros-brandintros-559x369.jpg 559w, https:\/\/flexmediafactory.com\/wp-content\/uploads\/2022\/04\/Power-intro-power-intros-powerintros-branded-intros-branded-intro-hitintro-hitintros-hitstarter-hitstarters-geproduceerde-intros-produced-intros-produced-radio-intros-merkintros-brandintros-1024x675.jpg 1024w, https:\/\/flexmediafactory.com\/wp-content\/uploads\/2022\/04\/Power-intro-power-intros-powerintros-branded-intros-branded-intro-hitintro-hitintros-hitstarter-hitstarters-geproduceerde-intros-produced-intros-produced-radio-intros-merkintros-brandintros-768x507.jpg 768w, https:\/\/flexmediafactory.com\/wp-content\/uploads\/2022\/04\/Power-intro-power-intros-powerintros-branded-intros-branded-intro-hitintro-hitintros-hitstarter-hitstarters-geproduceerde-intros-produced-intros-produced-radio-intros-merkintros-brandintros-1536x1013.jpg 1536w, https:\/\/flexmediafactory.com\/wp-content\/uploads\/2022\/04\/Power-intro-power-intros-powerintros-branded-intros-branded-intro-hitintro-hitintros-hitstarter-hitstarters-geproduceerde-intros-produced-intros-produced-radio-intros-merkintros-brandintros-18x12.jpg 18w, https:\/\/flexmediafactory.com\/wp-content\/uploads\/2022\/04\/Power-intro-power-intros-powerintros-branded-intros-branded-intro-hitintro-hitintros-hitstarter-hitstarters-geproduceerde-intros-produced-intros-produced-radio-intros-merkintros-brandintros.jpg 1865w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/>How is a &#8216;branded intro&#8217; created?<\/h4>\n<p>Producing power intros is an intensive creative process, in which we closely collaborate with the radio station. First, the radio station determines periodically, usually monthly, which music tracks should be provided with a branded intro. These music tracks are provided by the radio station. Secondly, based on the customer&#8217;s input, our voiceovers and\/or singers get to work to create the optimal mix. Next, this is incorporated by our producers into the intro of the song. Finally, we deliver the end result to the radio station. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69cc66c elementor-widget elementor-widget-heading\" data-id=\"69cc66c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reasons to choose power intros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84da71c elementor-widget elementor-widget-text-editor\" data-id=\"84da71c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1: identity<\/strong><br \/>The most obvious plus is identity. Brand intros compliment the identity and character of your radio station. Moreover, they subtly link your radio brand to that specific song in the listener&#8217;s head. It also ties in with another good reason to use them, which is\u2026.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba716c9 elementor-widget elementor-widget-text-editor\" data-id=\"ba716c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2:power intros are always unique<\/strong><br \/><img decoding=\"async\" class=\" wp-image-9287 alignleft\" src=\"https:\/\/www.flexmediafactory.com\/wp-content\/uploads\/2022\/03\/flex_sonicimaging_pagethumb.jpg\" alt=\"\" width=\"338\" height=\"338\" srcset=\"https:\/\/flexmediafactory.com\/wp-content\/uploads\/2022\/03\/flex_sonicimaging_pagethumb.jpg 500w, https:\/\/flexmediafactory.com\/wp-content\/uploads\/2022\/03\/flex_sonicimaging_pagethumb-150x150.jpg 150w, https:\/\/flexmediafactory.com\/wp-content\/uploads\/2022\/03\/flex_sonicimaging_pagethumb-12x12.jpg 12w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/>Creating the link between your radio brand and a music track in the listener&#8217;s brain gives you a unique place in their brain. By doing this with the most important songs on the playlist, you&#8217;re giving the listener a sign that THIS is the kind of music you play, and what it&#8217;s all about. Moreover, if that song is or becomes a favorite of theirs, they connect that song to YOUR radio brand in their head.<\/p>\n<p>So even if they hear that track on another station, they still connect it to YOUR brand. But there are even some for which we produce weekly. By creating new branded intros every week, the radio stations we work for remain at the forefront of audio production. In addition, they remain in perfect harmony with an ever-changing musical landscape. In short, power intros ensure a consistent sonic identity.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e8ef71 elementor-widget elementor-widget-text-editor\" data-id=\"9e8ef71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>3: always the perfect flow<\/strong><br \/>A branded intro creates a natural flow without the music stopping. It creates energy, sets the mood and creates a sense of excitement for the song to come.<\/p>\n<p><strong>4: communicate your core message<\/strong><br \/>Station slogans, core messages you want to convey\u2026 Brand intros create an opportunity to implement these messages in a cool way. Instead of stopping the music to wrap core messages in sweepers, for example, good intros can integrate them. In addition, they help to inculcate the station&#8217;s identity in the mind of the listener. <\/p>\n<p><img decoding=\"async\" class=\"wp-image-9051 size-thumbnail alignright\" src=\"https:\/\/www.flexmediafactory.com\/wp-content\/uploads\/2022\/01\/radiocommercial-laten-maken-radio-commercial-laten-maken.-reclamespot-laten-maken-how-to-make-radio-ad-150x150.png\" alt=\"radiocommercial laten maken, radio commercial laten maken, radiospot laten maken\" width=\"150\" height=\"150\" srcset=\"https:\/\/flexmediafactory.com\/wp-content\/uploads\/2022\/01\/radiocommercial-laten-maken-radio-commercial-laten-maken.-reclamespot-laten-maken-how-to-make-radio-ad-150x150.png 150w, https:\/\/flexmediafactory.com\/wp-content\/uploads\/2022\/01\/radiocommercial-laten-maken-radio-commercial-laten-maken.-reclamespot-laten-maken-how-to-make-radio-ad-300x300.png 300w, https:\/\/flexmediafactory.com\/wp-content\/uploads\/2022\/01\/radiocommercial-laten-maken-radio-commercial-laten-maken.-reclamespot-laten-maken-how-to-make-radio-ad-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p><strong>Would you like to know more? Get in touch!<\/strong><br \/>Have you listened to the demos? And are you as enthusiastic about branded intros as we are? <a href=\"https:\/\/www.flexmediafactory.com\/contact-2\/\">Contact<\/a> us and we&#8217;ll be happy to get started for you! Would you like to know more about how we can produce the perfect brand intros for you? Contact us and we&#8217;ll gladly discuss it. Whether it concerns spoken power intros or sung branded intros, or any other sonic imaging, we are happy to answer your questions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3673c0f elementor-widget elementor-widget-text-editor\" data-id=\"3673c0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Author: <a href=\"https:\/\/renevisschers.com\/\">Rene Visschers<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Power intros, also known as branded intros, hit intros, hit starters, produced intros, brand intros, or station intros. Whatever you [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94,92],"tags":[1464,1465,1466,1467,1471,1472,1450,1449,1459,1468,1470,1469,1451,1452,1453,1454,1458,1446,1447,1462,1463,1448,1455,1456,1457,1461,1369,1460],"class_list":["post-11677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-nieuws","tag-80s-hitintro-en","tag-80s-hitintros-en","tag-90s-hitintro-en","tag-90s-hitintros-en","tag-brand-intro-en-3","tag-brand-intros-en-3","tag-branded-intro-en-3","tag-branded-intros-en-3","tag-brandintros-en-3","tag-classic-hitintro-en-3","tag-classic-hitintros-en-3","tag-classic-hitsintro-en-3","tag-hitintro-en-3","tag-hitintros-en-3","tag-hitstarter-en-3","tag-hitstarters-en-3","tag-merkintros-en-3","tag-power-intro-en-3","tag-power-intros-en-3","tag-powerhitintro-en-3","tag-powerhitintros-en-3","tag-powerintros-en-3","tag-produced-intros-en-3","tag-produced-intros-en-4","tag-produced-radio-intros-en-3","tag-station-intro-en-3","tag-station-intros-en","tag-station-intros-en-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Power intros: still hip &amp; happening - Flex Media Factory<\/title>\n<meta name=\"description\" content=\"Spoken and sung power intros, optionally with Artist ID. 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