{"id":11621,"date":"2022-04-12T12:58:38","date_gmt":"2022-04-12T11:58:38","guid":{"rendered":"https:\/\/www.flexmediafactory.com\/power-intros-still-hip-happening\/"},"modified":"2022-04-12T12:58:38","modified_gmt":"2022-04-12T11:58:38","slug":"power-intros-still-hip-happening","status":"publish","type":"post","link":"https:\/\/flexmediafactory.com\/en\/power-intros-still-hip-happening\/","title":{"rendered":"Power intros: still hip & happening"},"content":{"rendered":"
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Power intros, also known as branded intros, hit intros, hit starters, produced intros, brand intros, or station intros. Whatever you call them, they provide an optimal music flow that helps listeners move through their busy day. Power Intros are essential. They ensure that a jingle and a music track merge into a beautiful whole. The technique of marking music with your station identity before the vocals start is still important. Regardless of the size of your station. In this blog post we tell you why.<\/p>\n

Research shows\u2026<\/h2>\n

Various studies have shown that sung audio logos have a major effect on the memory of a brand or slogan. But also as on the behavior of a listener or consumer. Flex Media Factory proves that Power Intros are not only important for hit radio stations, but that more and more other music formats are also using our branded intros. They connect a radio brand with songs that are popular within their target audience. They provide forward momentum. In short, they are conducive to a longer listening time and a larger market share.<\/p>\n

What kind of intros are there?<\/h2>\n

Flex Media Factory produces both spoken power intros and sung versions. Spoken intros are cheaper and can be delivered faster. However, sung intros have more impact. With both versions, if desired, and subject to availability, we can have the singer or band members of the actual music track say something.<\/p>\n

Listen to examples of spoken power intros with so-called ‘artist ID’:<\/p>\n<\/div>\n<\/div>\n

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